It’s been a terrific year for IPO’s here in 2010 with a surge in high quality companies coming to market. A couple months ago I highlighted the Top 5 IPO’s, all of which are up significantly since being highlighted. I’ll probably do another Top 5 list in a month or so to include IPO’s since that report was written, but for now I wanted to highlight one IPO that I found to be very compelling – Sodastream (SODA).
Sodastream is an Israeli company that sells home carbonation and flavoring systems for.. you guessed it! Homemade soda and sparkling water. While I haven’t used the product myself, the idea is brilliant and rides the wave of three important trends – an increasing awareness of the need for better nutrition, a cleaner environment and saving money (in the long run). Three simple, but powerful trends.