Is Hansen Natural (HANS) Running Out of Energy?

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The faster they rise, the harder they fall.. eventually.  None have risen faster or been discussed more in trader circles then Hansen Natural (HANS) over the past couple years.  With the stock rising parabolically with seemingly no end in sight, there will come a time when a significant correction will occur.  It looks like that time is near.  The stock staged a climax run in early May on news of a distribution deal with Anheiser Busch and  I don’t think it’s any coincidence that the stock met resistance right around 200.  Major whole numbers often mark the end of a big run.

Shorting a great company like Hansen (HANS) can be a risky move in a market that may be putting in a bottom, but there are a few scenarios where the reward vs. risk might be favorable enough for short entry.  One way I’d play this is to look for a low volume return to what is now resistance around the 20 day moving average at around 180.  You see the stock dipping below that level with sizable volume yesterday which is the first time it’s been below this support level since mid February. 

On the other hand, there is some support in the stock at 170 and I’d be looking to play this on the short side should it break below that level with heavy volume (which would most likely happen only if the market breaks key support levels)

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Comments on Is Hansen Natural (HANS) Running Out of Energy? »

October 16, 2006

ROBERT @ 5:40 pm

I JUST JUMPED INTO HANSON WHEN IT LOST ABOUT 20% , HOWEVER I PAID $34 PER SHARE. I’m relatively new to this investment game but devour tons of information everyday from my desk. Can anyone out there give me a hand in how I can learn more about stocks and investing? Is there something wrong with this co. I should know about? It seems fairly strong with relatively no debt and has been growing really fast, wont this trend continue for the next few years? any problems??

October 18, 2006

Tate @ 7:34 pm

Hi Robert, there isn’t anything wrong with HANS that I see other than the fact that expectations got a bit out of control. When those lofty expectations aren’t met, the stock sells off. Considering the run this thing had, it’s not unusual for it to drop like that. If you think that cold energy drinks will continue to be popular alernative to coffee (i think they will), then HANS should continue to do well.

If you’re interested in learning more about the markets, a free membership at is as good start. I have a free in depth tutorial, several reports during the week in addition to the blog posts here. You’ll even receive a bonus premium report every once in awhile.

Feel free to email me if you have any questions.